Great SaaS products die in bad sales calls.
Even strong reps miss deals because they can’t see what’s holding them back: talking in paragraphs, weak probing, flat intros, shaky nonverbals, or trust-killing micro-behaviors.Traditional sales training doesn’t fix this — it’s generic, high-effort, and unfortunately, forgettable.The Call Lab delivers what teams actually need:
real-time, personalized feedback that improves performance immediately — without shame, scripts, or wasted time.Reps apply it on their next call — and leaders can measure the impact.
The Call Lab gives SaaS sales teams live, actionable feedback on real calls and role play — not theory.Using two focused 1-hour sessions over 2 weeks, each rep gets immediate, actionable feedback on what matters most: nonverbals, engagement style, elevator pitch, and discovery questions.It’s not “training.” It’s live performance improvement — sharpened in the lab, applied in the field.
The Call Lab Deliverables
Two 1-hour recorded sessions for practice and refinement
Written summary & personalized scorecard (nonverbals, discovery, objection handling, etc.)
Manager Notes — a one-paragraph 1:1-ready follow-up brief
Light benchmarking — context on where the rep stands compared to others coached
3 practice nudges over 2 months to reinforce habits
What clients are sharing...
"This is feedback I can actually practice in my call tomorrow. Thank you!"
"You are REALLY good at this."
"I finally have a way to re-engage my prospect's attention. I know when I've lost them, and never had the tools to get them back in the game."
"Ughhhh. Verbal fillers. Yeah."
*"I never realized eye contact in a video call is totally different, and that I WASN'T DOING IT."
Transparent Pricing
$650 per rep
Two live sessions, a personalized scorecard, manager notes, and follow-up nudges — for less than the cost of one shaky, trust-killing call.Straightforward pricing. No contracts. No “packages.” Just clearer, sharper reps in two weeks.Pay once. Improve every call. Real feedback. Real practice. Real improvement.Zero-risk guarantee: if your rep doesn’t find the first session valuable, you don’t pay. No pressure — just sharper calls.Optional add-ons: 1:1 coaching ($250/hr) or a leadership Debrief ($250–500).
FAQ
Who are you?
I’m a former SaaS leader and PhD in Performance Improvement who spent a decade building and scaling sales, customer success, and operations teams. I’ve helped SaaS reps, nonprofit fundraisers, and Fortune 100 OEM teams, combining live feedback with proven performance frameworks. Feel free to scope me out on LinkedIn.
How is this different from sales training?
Sales training is broad, generic, and often forgotten after the workshop. The Call Lab is focused, personalized, and designed to improve real calls. Reps get immediate feedback, practice between sessions, and ongoing nudges to make changes stick.
What if my reps are already experienced?
Even seasoned reps have blind spots. The Call Lab focuses on details that impact every call — nonverbals, probing questions, engagement flow — helping strong reps become even sharper and avoid small mistakes that cost big deals.
Can I buy this for multiple reps?
Absolutely. Each package is per rep ($650), but many teams start with 2–3 reps and expand after seeing the impact. I also offer optional manager debriefs to highlight themes across the team.
What happens after the sessions?
Reps don’t just walk away with a recording. They get a written summary, scorecard, and 3 follow-up nudges over 2 months. That means the practice continues long after the live coaching ends.
What if I’m not sure it’s the right fit?
I get it. That’s why I offer transparent pricing, clear deliverables, and no long-term contracts. You can book one rep, see the results, and decide if it’s worth scaling.
Download the CheatSheet by The Call Lab